The 29th Shanghai Global Food Trade Show (FHC 2026) will kick off at the Shanghai New International Expo Center from November 10 to 12, 2026. As a pivotal global F&B trade hub, it spans 200,000 square meters, hosting over 3,000 premium exhibitors and welcoming 180,000+ professional buyers. Among its 15 core product segments, the meat section stands as the ultimate gateway for overseas enterprises to tap into China’s high-quality meat market, backed by full industrial chain coverage and precise supply-demand matching.

2026 China Meat Industry: 4 Core Growth Drivers

China’s meat industry is in a high-quality development phase, with its export portfolio expanding steadily. Key 2026 updates:

• Frozen Pork Exports Jump 78.1% YoY: Projected 4,487 tons in January, driven by ASEAN and high-end markets; deep-processed products gain share.
• Low-Carbon Premiums: Carbon-neutral meat commands 12%-18% price premiums, supported by enterprise carbon footprint tracking.

Domestic & International Trends: Key Opportunities

Domestic Shift: Quality Over Scale

Policy-driven green breeding fuels surging demand for deep-processed/prepared meat. Enterprises expand to ASEAN/Middle East via full chains, with exports shifting from raw frozen to customized products.

Global Dynamics: Gaps & Green Focus

USDA: 2026 global beef/pork exports down (chicken +3%); Mexico beef up 24%, EU pork down 7% (African swine fever). Low carbon and traceability are key premium differentiators.

FHC 2026 Meat Section: 3 Unmissable Highlights

Centered on “green upgrading, precise matching, and trend leadership,” the meat section offers a one-of-a-kind trade platform:

• Full-Category Global Showcase: Features Bright Meat Industry and 50+ international pavilions, covering frozen fresh, deep-processed, prepared, halal meat, and more.
• High-End Industry Forums: Events like “2026 Global Meat Trade New Pattern” bring experts to decode policies, market dynamics, and tech innovations.
• World-Class Butchers Challenge: FHC Aussie Meat Butchers Challenge with 6 international judges; offline “MEAT BUTCHERS CLUB” camps in Beijing, Shenzhen, Shanghai.

Seize China’s Meat Boom: Join FHC 2026

FHC 2026’s meat section is a bridge to China’s trillion-yuan market dividends. Secure your booth to network with 180,000+ professional buyers, showcase innovations, and forge long-term partnerships.

Booth Inquiry:

Alex.Ni@imsinoexpo.com

Media Cooperation & Hosted Buyer Program:

Lizzy.Chen@imsinoexpo.com

Meat’s Global Surge Meets China’s Green Leap: FHC 2026 – The Epicenter of Tomorrow’s Trade最先出現(xiàn)在FHC上海環(huán)球食品展。

In November 2025, the Shanghai New International Expo Center witnessed a global food storm — the grand opening of the 28^th FHC Shanghai Global Food Trade Show! This three-day top-tier industry gathering redefined the boundaries of the food and beverage sector with an unprecedented scale, cutting-edge technology, and diverse flavors, becoming a “Flavor Silk Road” connecting China and the world.

I. FHC2025 Overview: A Cross-Border Feast of Food and Beverage

The 28^th FHC Shanghai Global Food Trade Show was grandly held from November 12 to 14, 2025, at the Shanghai New International Expo Center.

This year’s exhibition attracted over 2,800 exhibitors from more than 50 countries and regions worldwide, along with 173,143 professional visitors for business and collaboration. This included 21 overseas pavilions, over 870 international exhibitors, and 6,732 overseas professional visitors—a 20% year-on-year increase, creating an international food industry feast covering the entire industrial chain.

II. FHC2025 Highlights: New Industrial Driving Forces in Diversified Integration

1. The Intertwining of International Foundation and Local Characteristics

FHC2025 was full of “international flair”. As the Region of Honor, the European Union created an exclusive pavilion with the theme of “IRRESISTIBLE EUROPE, COUNTLESS COMBINATIONS”, focusing on displaying more than 220 high-end products from 27 member states.

Pavilions from more than 50 countries and regions including Russia, Italy, Japan, Germany, the United States, Austria, the Philippines, South Africa, Australia, the United Kingdom, Singapore, South Korea, Spain, Turkey, Thailand, Switzerland, the Netherlands, Ecuador all appeared with regional characteristic foods and advanced technologies, becoming a beautiful sight in the exhibition hall.

At the same time, local characteristic pavilions from Zhejiang, Ningbo, Gansu, Anshun and other places brought authentic products and regional cultures, building a diversified taste ecology of “global flavors + local characteristics” and promoting in-depth integration of domestic and foreign food cultures.

2. Innovation-Driven, Defining the Future Form of Food and Beverage

Innovation was the core keyword of this expo. Golden Apple Awards was fully upgraded, adding 7 awards including Most-Trending Product of The Year, Excellence Quality of The Year, quantifying product value from multiple dimensions and becoming the industry’s “value radar”.

2025 World Al & Robots for Food Eco Expo was full of highlights. The intelligent cooking machine equipped with AI technology replicated the skills of top chefs with precise ingredient feeding of ±0.3 grams, achieving a dual breakthrough in flavor standardization and efficiency improvement, demonstrating the infinite possibilities of technology empowering the food and beverage industry.

3. Integration of Exhibition and Competition, Building a Full-Industry Chain Communication Platform

Adhering to the concept of “supporting competitions with exhibitions and integrating exhibitions and competitions”, FHC2025 held 9 international competitions, attracting global contestants to compete on the same stage and demonstrating the innovative vitality of the industry.

More than 18 industry summit forums gathered leading figures such as brand founders and executives, covering key areas including consumption trends and technology application. They shared cutting-edge insights through in-depth discussions and experience exchanges, providing strategic guidance and direction for the industry development.

The FHC matchmaking area gathered leading retail platforms such as JD.com, and Dingdong Maicai, which efficiently connected the supply and demand ends through precise matching and face-to-face negotiations, helping exhibitors and purchasers quickly reach cooperation intentions and greatly improving the efficiency of business conversion.

FHC2025 was held concurrently with 8 Concurrent Exhibitions including ProWine Shanghai, SFE and Salon du Chocolat Shanghai, building an exhibition ecology covering the entire industry chain and providing the industry with a three-dimensional perspective and diverse business opportunities.

III. FHC2025 Achievements and Future Outlook

FHC2025 maintained high popularity, with a continuous stream of professional audiences and a lively atmosphere for business negotiations. It achieved the core goal of “helping good products find their market position” and became an important engine for promoting business cooperation and cultural exchanges in the global food and beverage industry. Well-known brands such as Mengniu, Bright Meat, Hershey’s, and Milkground, together with many emerging enterprises, made FHC2025 not only a stage for product display, but also a weathervane of industry innovation trends.

The grand event has concluded, but the original aspiration remains. The 29th FHC Shanghai Global Food Trade Show is scheduled to be held at the Shanghai New International Expo Center from November 10 to 12, 2026. We look forward to reuniting with global food and beverage colleagues in the golden autumn, jointly attending the feast of flavors, exploring the future of business opportunities, and continuing to write a new chapter in the development of the industry.

FHC2025 Concluded Successfully: Global Delicacies Converge in Shanghai, A Thousand Tastes Shape the Future最先出現(xiàn)在FHC上海環(huán)球食品展。

2025 FHC Shanghai Global Food Trade Show is now in the final countdown to its opening! Known as the “super interface for global food and beverage trade”, this grand event has become a key “battleground” for retail buyers to stock up and expand product ranges — covering a total exhibition area of 200,000 square meters across all halls of the Shanghai New International Expo Center, it gathers over 3,000 high-quality global exhibitors with more than 300,000 featured products. These include imported specialties from over 50 international pavilions and annual new products from leading domestic brands.

Currently, international exhibits are arriving in Shanghai. Participants for 10+ international professional competitions are ready for action. Nearly 20 summit forums will convene top players in the F&B industry. Multiple themed matchmaking sessions covering international, domestic, e-commerce, and group buying are all set. In addition, 8 concurrent vertical exhibitions are also prepared. The free ticket registration channel will close soon (13:00 on 10^th November). Retail buyers should secure their spots now to efficiently finalize their 2026 omni-channel hot-seller list in just 3 days!

I. FHC2025 Panoramic Overview: 200,000㎡ Sourcing Space, An Annual Appointment for 3,000+ Exhibitors & Over 180,000 Buyers

The 28^th FHC Shanghai Global Food Trade Show is hosted by All China Bakery Association, Shanghai Restaurants Cuisine Association and Shanghai Sinoexpo Informa Markets International Exhibition Co., Ltd., with co-hosting by the China Chamber of Commerce of Import and Export of Foodstuffs, Native Produce and Animal By-Products. As one of the most influential professional exhibitions in the food and beverage industry, FHC has successfully held 27 sessions, serving over one million professional buyers and becoming the “first-choice springboard” for international exhibitors to enter the Chinese market.

This year’s exhibition has reached a new scale: covering 200,000 square meters across all halls, it has attracted over 3,000 global exhibitors (with international exhibitors accounting for more than 30%), including well-known brands such as Mengniu, Bright Meat, Dandenong, Ewen, LIHOO’S, and LEADER, as well as international pavilions from 50+ countries/regions including Italy, Japan, Singapore, South Korea, Spain, Turkey, Germany, Austria, Australia, the UK, Thailand, Russia, the EU, South Africa, the US, Switzerland, the Netherlands, and Ecuador. It is expected to welcome over 180,000 professional buyers from more than 100 countries/regions, covering all channels such as importers, distributors, supermarkets/convenience stores, e-commerce new retail, and hotel catering.

II. 15 Product Segments: Full Industry Chain Coverage, Meeting Both Established & Emerging Demands

FHC2025 expands its product sections to 15 categories for the first time. Covering the entire F&B industry chain from upstream ingredients to downstream processing equipment, and from traditional staple categories to emerging potential sectors, it precisely matches the sourcing needs of diverse retail channels. Notably, the two newly added sections—baby & child food products and food & medicine homology—have become key points of interest this year.

Classic Staple Categories: Shelf-Staple Products Continuously Updated

1. The?Meat Products?section gathers excellent brands like?Bright Meat,?Dandenong,?Hormel,?Yurun, and?STATE FARM, offering chilled meats, jerky, sausages, prepared steaks, etc., adaptable for snacks, meal accompaniments, ready-to-eat dishes, and more, with flexible packaging suitable for warehouse clubs, community retail, and convenience stores.
2. The Snack Foods section features brands like Wolong, Hershey’s, YOUJIA, Juanzi, and Best Choice, bringing “small-pack, healthier” snacks aligned with current consumption habits, ideal for checkout counter placement in convenience stores.
3. The Dairy Products section includes items like Milkground cheese sticks, Arla ambient milk, and Weidendorf pure milk, addressing pain points for tea & beverage shops while meeting diverse consumer demands for specific dairy needs.

Emerging Potential Categories: Exploring New Consumer Blue Oceans

1. The Baby & Child Food Products section has attracted over 50 exhibitors, covering categories such as organic supplementary food, maternal and child health food, and nutritional dietary supplements.?
2. The Food & Medicine Homology section includes traditional health foods (ejiao, wolfberry, black sesame, poria, red date products) and new favorites in healthy eating (turmeric, prickly pear, five-finger peach, and other popular items).?
3. Products like Russian cedar nuts, birch sap, Thai tropical dried fruits, South African wine, and Ecuadorian premium chocolate still have blue ocean markets in domestic retail channels and possess “differentiation” advantages, suitable for premium supermarkets and imported food stores to build distinctive shelves.

Supporting Service Categories: Intelligent Catering Technology Drives Cost Reduction & Efficiency Improvement

In addition to sections such as Food Processing & Packaging, Canned Equipment & Raw Materials, and Machinery & Equipment, FHC2025 has specially set up the 2025 World Al & Robots for Food Eco Expo, gathering six industry benchmark brands including JBC, Chefeon, Panda Cook, UNICOOK, PEMAIC and Xing Chu. It focuses on displaying cutting-edge equipment such as intelligent stir-fry machine, building a global platform for technical exchange, resource matching, and trend discussion, promoting the catering industry’s transition from “traditional manual work” to “intelligent standardization” and helping Chinese intelligent catering equipment go global.

III. 50+ International Pavilions: Global Goods Direct Supply, Easily Creating Differentiated Assortments

More than 50 international pavilions (with 350 international exhibitors) bring characteristic foods from around the world. Retail merchants can connect with source suppliers without cross-border sourcing, communicate purchase intentions face-to-face, and reduce matching costs and risks.

Guest of Honor – European Union (N3D31): Premium Quality Choice

As the Guest of Honor for this year’s exhibition, the EU Pavilion has created an exclusive hall with the theme “IRRESISTIBLE EUROPE, COUNTLESS COMBINATIONS”, showcasing over 220 types of premium products covering 27 member states. These include:?

1. Geographical Indication (GI) protected products: Relying on the EU quality certification system to ensure unique products from specific regions and their traditional production techniques.?
2. Organic certified products: Demonstrating Europe’s firm commitment to sustainable development.?

An immersive product promotion conference will be held on-site, and renowned chefs such as Fabio Falanga and Gu Junjie will be invited to give wonderful cooking performances, allowing participants to witness the diversity and excellent quality of European ingredients. Free pre-registration will grant you the qualification to communicate with Michelin-starred chefs, and you can directly finalize purchase intentions with enterprise representatives on-site.

Global Food & Beverage Flavor Matrix, Waiting for You to Explore:?

1. Hall N1: Thailand, Japan, Singapore, South Korea?
2. Hall N2: Russia, Armenia, South Africa, the UK, Australia?
3. Hall N3: EU, Turkey, Germany, Austria, Italy, the Philippines, the Netherlands, Switzerland, Sri Lanka, Ecuador?
4. Hall N4: USA?
5. Hall N5: USA, Canada, Uruguay

2025 FHC Matchmaking: Precise Supply-Demand Matching, Quickly Finalizing Cooperation

To help retail buyers source efficiently and avoid searching exhibitors on-site, FHC2025 has specially created “2025 FHC Matchmaking”. Through million-level database matching and precise intention surveys, it achieves efficient matching between supply and demand. A small number of negotiation seats are still available — complete registration now to prioritize securing your spot.

The FHC organizer pre-surveys exhibitor market needs and invites procurement heads from top retail platforms like Sam’s Club, Yonghui, and JD Super to attend. Dedicated sessions include: Branded Hotel Chains, Distributors & Wholesale Traders, Supermarkets & Retail Chains, Restaurant, Coffee & Tea Chains, Food Import/Export & Supply-chain Service Providers, Executive Chef Product Selection, Hotels & Restaurants; and the E-commerce Matching Hub covering community group buying, live stream e-commerce, MCN KOL agencies, etc., enhancing sourcing efficiency and accuracy.

V. 10+ Competitions & Events: Discover Industry Talent, Explore Product Innovation

FHC2025 will host over 10 international competitions and featured events covering culinary, bakery, coffee, fashion drinks, and chocolate. Through the innovative interpretation of ingredients by outstanding industry contestants, on-site visitors can not only intuitively understand ingredient quality and application scenarios but also discover blockbuster products and differentiated tracks in the food and beverage industry.

Culinary Competition: Witness the Practical Performance of Ingredients

The 26^th FHC China International Culinary Arts Competition — the only international competition in China certified by WACS. It invites international authoritative judges, and contestants create dishes using designated ingredients provided by FHC exhibitors.

Coffee, Fashion Drinks and Chocolate Competitions & Events: Capture the ‘Aesthetic Economy’ Traffic

Coffee, Fashion Drinks and Chocolate Competitions & Events (both ornamental and practical) inject fresh vitality into FHC2025:? Professional baristas roast different varieties and flavors of coffee beans to achieve the most suitable taste, and demonstrate excellent skills with “coffee as canvas and frothed milk as brush”.? Beverage mixologists integrate taste, vision, and texture into a cup of creative drinks.? The Chocolate Art Show seamlessly integrates traditional Chinese culture into chocolate, presenting exquisite sculptural works.

FHC 2025 Competitions & Featured Events

1. The 26^th FHC China International Culinary Arts Competition
2. 2025 FHC China International Pastry and Bakery Competition
3. 2025 FHC Shanghai International Culinary Championship
4. 2025 FHC Aussie Meat Butchers Challenge
5. The 12^th Shanghai Fashion Drinks Competition-Shanghai Division
6. 2025 The World Coffee Roasting Championship (WCRC)
7. 2025 China Latte Art Championship – Shanghai Division
8. SDC X CALLEBAUT Shanghai Chocolate Fashion Show
9. Chocolate Sculpture Art Show
10. SDC – The Global Chocolate Market
11. SDC – The Global Chocolate Tasting Show
12. 2025 FHC SAVORY OF SHANGHAI
13. All Star Coffee Champion Show
14. The 5^th CFCA Chocolate Talent
15. FHC & Fair Field Market

VI. Nearly 20 Professional Forums: Analyzing Industry Trends, Identifying Market Opportunities

FHC2025 will host nearly 20 cutting-edge high-level forums, inviting brand founders, industry experts, and other opinion leaders to focus on hot tracks such as retail, e-commerce, catering, and chain operations. They will interpret topics including smart retail transformation paths, new e-commerce traffic logic, and catering chain expansion strategies, helping food and beverage practitioners capture new market growth opportunities.

2025 FHC Professional Forums

1. FEIGUA Food E-commerce Practical Forum
2. 2025 Food E-commerce Growth Summit and Channel Buyer Forum
3. SCCF Super Cocoa & Chocolate Forum
4. Fair Field – Terra Madre Talk
5. Embracing Change, Co-creating the Future of Catering Forum
6. Catering Private Domain Operations & Innovative Growth Forum
7. Breaking Ground · Symbiosis – 2025 FHC International Meat Summit
8. 2025 6^th Takeout Industry Ecosystem Conference
9. The 22^nd China Catering Innovation & Entrepreneurship Forum
10. 2025 China-EU Geographical Indications & Regional Brand Development International Forum
11. Tea Aroma & Zhangzhou Charm, gathering over Oolong; zhangzhou’s finest tea, found in Shanghai

Zhangzhou Oolong Tea Industry Promotion Conference

1. A tea with many flavors, made in Xiapu; Xiapu’s finest tea, found in Shanghai

Xiapu Tea Industry Promotion Conference

1. 2025 Forum on Refrigerated Food Industry New Ecosystem and General Election Conference of East China Branch of Refrigerated Food Institute (China Food News)
2. 2025 China Smart Kitchen · Wok Robot Ecosystem Conference
3. Gathering Momentum · Leaping Upward – 2025 SFE Franchise Autumn Summit
4. Eco-Innovation, Scenario Collaboration – 2025 Cold Chain Equipment Innovation and Development Conference
5. 2025 Chinese Cuisine Globalization Development Forum & RFF 1^st Global Intelligent Robotic Food Innovation Conference
6. 2025 China Canned Food Industry Association Annual Conference & 6^th Fourth Council Expanded Meeting

VII. Golden Apple Awards: Industry Quality Benchmark, Providing Sourcing Reference

FHC Golden Apple Awards have been held for many years and are highly credible honors in the food and beverage industry. They not only recognize exhibitors and products but also provide “quality endorsement” for retail buyers, helping them quickly screen high-quality products and avoid risks in sourcing.

This year’s Golden Apple Awards have been fully upgraded in terms of award settings, adding awards such as Most-Trending Product of The Year, Excellence Quality of The Year, Innovative Brand of The Year, Global Impact of The Year, Global Brand of The Year, Top-Tier Buyer of The Year, and Master Craftsmanship Award. These awards fully cover key links in the food and catering industry chain. Award-winning products and enterprises will be displayed in the “Golden Apple Zone” on-site, giving them an advantage in expanding potential markets.

VIII. 8 Concurrent Exhibitions: One-Stop Visiting, Cross-Category Sourcing Supplement

FHC2025 adopts the “exhibition-within-an-exhibition” model, with 8 concurrent vertical exhibitions held simultaneously. With an FHC visitor pass, you can access all halls, realizing cross-category sourcing of “Food + Wine + Gifts + Equipment + Franchising”, saving time and travel costs, and improving exhibition visit efficiency.

2025 FHC Concurrent Exhibitions

1. ProWine Shanghai- International Trade Fair for Wines & Spirits
2. SFE-The 40th Shanghai International Franchise Exhibition
3. Shanghai International Canned Food and Raw Materials, Machinery and Equipment Expo 2025
4. Salon du Chocolat Shanghai
5. 2025 China (Shanghai) International Fruit and Vegetable Trade Fair
6. The 26th Shanghai International Gift and Home Furnishings and Gift Box Food and Customized Packaging Exhibition
7. 2025 DLF China Refrigerated Food Expo
8. 2025 AGR Global Geographical Indication & Regional Brand Agricultural Products Expo

IX. Omni-Channel Media Exposure: Facilitating Cooperation Implementation, Enhancing Brand Visibility

FHC2025 relies on a strong media matrix to provide omni-channel exposure support for exhibitors and buyers. It not only helps buyers quickly connect with high-quality exhibitors but also enhances the market visibility of products, helping brands open up sales channels rapidly.

The exhibition has a 1.2 million professional visitor database, over 12 domestic and foreign mainstream media, and 2 million targeted industry communities. In 2024, its omni-channel exposure reached 120 million impressions. In 2025, the media matrix is further upgraded: it designs professional buyer visit routes, and through “live streaming of exhibition tours”, synchronizes content such as exhibitors’ brand stories, product highlights, buyers’ sourcing live streams, and competition events to mainstream social media. It also conducts “online + offline” combined visits to exhibitor booths, recommending high-quality products, and increasing product exposure.

Conclusion: Countdown to Opening! Securing Tickets Means Securing Annual Goodies & Business Opportunities

FHC2025 has prepared an “annual food and beverage sourcing plan” for global professional buyers — covering over 300,000 products across all categories, providing global characteristic foods through more than 50 international pavilions, exploring traditional and emerging rigid demands through 15 segments, realizing cross-category sourcing through 8 concurrent exhibitions, and offering exhibition resources such as precise matching, trend forums, and media exposure. Finalize the 2026 omni-channel best-selling product list in just 3 days of exhibition visit!

Free ticket registration is closing soon — after 13:00 on November 10, tickets will be available for RMB 100. From November 12 to 14 at the Shanghai New International Expo Center, FHC invites global food and beverage practitioners to attend this grand event, seize market opportunities, and prepare for new growth in 2026!

Shanghai Sinoexpo Informa Markets International Exhibition Co., Ltd.

Established in 1998 as a joint venture between Informa Markets (a division of Informa PLC, UK) and Shanghai Sinoexpo International Exhibition Co., Ltd., Shanghai Sinoexpo Informa Markets is a trailblazer in China’s exhibition sector. Hosting over 70 international events annually across 1.838 million square meters of exhibition space, it facilitates trade opportunities for 1.31 million global buyers. Since 2006, the company has ventured into online business, establishing a robust digital platform comprising 16 B2B websites (both Chinese and English), 7 sourcing mini-programs, and 3 APPs. In 2025, IM Sinoexpo enters the Digital 5.0 era, focusing on developing new quality productivity and achieving sustainable growth. The total number of employees is nearly 600.

[Booth Booking]

Alex Ni

Tel: +86 21 3339 2242

E-mail: Alex.Ni@imsinoexpo.com

[Marketing Cooperation]

Lizzy Chen

Tel: +86 21 3339 2566

E-mail: Lizzy.Chen@imsinoexpo.com

The Annual Final Window for Retail Buyers! Full Category Coverage + Precise Matchmaking. FHC2025 Offers One-Stop Solution for 2026 Hot-Selling Product Sourcing! 【Free Ticket Registration Closing Soon】最先出現(xiàn)在FHC上海環(huán)球食品展。

The 28th FHC Shanghai Global Food Trade Show, opening from November 12-14, 2025, at the Shanghai New International Expo Centre, has entered the final preparatory sprint. Organized by the All China Bakery Association, Shanghai Restaurants Cuisine Association and Shanghai Sinoexpo Informa Markets International Exhibition Co., Ltd, this global professional food and beverage industry exhibition will cover a massive 200,000 sqm across all halls, gathering 3,000+ global premium exhibitors and 300,000+ unique exhibits, creating an annual feast for food trade and cultural exchange.

Currently, 21 international pavilions with 350 international exhibitorshave confirmed their participation. The 5,500 sqm international brands zone is ready, with the EU as the Region of Honour already securing the spotlight. 8 concurrent exhibitions, 10+ professional competitions, and 20+ forums are also in the countdown phase. 

The Region of Honour – European Union

Seize Global Busniess Opportunities

As the Region of Honour for The 28th FHC Shanghai Global Food Trade Show, the European Union will make a grand appearance in a dedicated pavilion (Booth: N3D31). Under the theme “IRRESISTIBLE EUROPE, COUNTLESS COMBINATIONS,” the EU aims to promote the exceptional quality of premium European food and beverages to the Chinese market.

The EU Pavilion will showcase diverse products from its 27 member states. Visitors can experience the appeal of European food and drinks in terms of safety, quality, authenticity, and sustainability. The pavilion will highlight a curated selection of over 220 premium products, including those protected by Geographical Indications (GI) – products backed by the EU quality certification system ensuring unique regional specialties and traditional production methods – as well as organic certified products – demonstrating Europe’s strong commitment to sustainable development.

Immersive product presentations will be held on-site, alongside exciting culinary demonstrations by renowned chefs such as Fabio Falanga and Gu Junjie, allowing attendees to witness the diversity and excellence of European ingredients. 

Click the link below now to register for your visitor badge and [freely gain the opportunity to interact with Michelin-starred master chefs and directly negotiate procurement intentions with company representatives on-site.]

Online Pre-registration System – FHC CHINA

21 International Pavilions Showcase

5500m²?Core Exhibition Zone Ready

In addition to the EU – the Region of Honour, 21 international pavilions and 350 international exhibitors are confirmed! The 5,500 sqm “Global Food & Beverage Flavor Matrix” is in the final countdown for exhibit installation.

Thailand, Japan, Singapore, Korea – Hall N1

The Thailand Pavilion offers a rich variety of tropical spices like lemongrass and curry, known for their strong aromas, essential for creating Southeast Asian dishes, helping F&B businesses enhance their menu offerings.

The Japan Pavilion focuses on high quality and practicality. At the previous exhibition, the Japanese pavilion featured imported specialties like seasonings, snack foods, distilled spirits (Shochu, Awamori, Whisky, etc.), Sake, processed foods, and beverages, providing supermarkets, retailers, and catering businesses with more diverse flavor options.

The Singapore Pavilion highlights Nanyang (Southeast Asian) flavors. Its distinctive Nanyang-style noodles, featuring laksa broth, curry, seafood flavors, along with various regional pastries and baked goods, offer unique experiences for the food market.

The Korea Pavilion centers on flavor and health, bringing categories like flavored juices, snacks, coffee, and condiments, combining nutrition and taste, aligning with current healthy consumption trends.

Armenia, South Africa, United Kingdom, Australia – Hall N2

South Africa’s winemaking culture is renowned. At previous FHC events, the South Africa Pavilion featured classic categories like rum and gin, alongside health beverages, tea, and other specialty products.

EU, Türkiye, Germany, Austria, Italy, Philippines, Netherlands, Switzerland, Sri Lanka, Ecuador – Hall N3

The Türkiye Pavilion, at the last exhibition, brought energy drinks, dried fruits, baked confectionery, dairy products, snack foods, edible oils, pulses, and grains, with a record number of participating companies and products, creating a bustling atmosphere.

Germany’s beer is world-famous. Beyond classic, rich beers, the Germany Pavilion will also feature high-quality dairy products, fruit juices, edible oils, and bakery products.

The Austria Pavilion brings Alpine drinking water to FHC and the vast Chinese market.

The Switzerland Pavilion offers premium chocolate with rich texture and diverse flavors, from classic tastes to innovative recipes, catering to different consumer needs; the Netherlands Pavilion will also showcase a variety of cheese products.

This year, we are excited to see Ecuador participating for the first time with a national pavilion. From tuna producers, boutique chocolate makers, and specialty coffee roasters to baked goods, healthy snacks, and high-end processed food companies, several leading Ecuadorian brands will be present, demonstrating the richness, authenticity, and innovation of their products.

USA – Hall N4

USA, Canada, Uruguay – Hall N5

The USA Wisconsin Pavilion at FHC 2024 featured two star products: Wisconsin dairy and Wisconsin ginseng, allowing visitors to taste the pure dairy sources from the “Dairy State” while exploring world-renowned American ginseng.

In past exhibitions, the Canada Pavilion has featured high-quality cold-pressed oils, honey, alcoholic beverages, and other specialty agricultural products. The Uruguay Pavilion showcased premium beef and lamb products, along with Uruguay’s meat production processes and stringent quality control systems.

Last Chance for Your Free FHC 2025 Ticket!最先出現(xiàn)在FHC上海環(huán)球食品展。

Dear Sir/Madam

Over 220 products will be exhibited at the European Pavilion with a special focus on products protected as geographical indications (GIs) and organic products the EU’s own quality certification system to protect products unique to specific regions and their traditional production methods, in a series of product-oriented sessions and live cooking shows featured by our star chefs Fabio Falanga and Jonny Gu.

We are delighted to announce the participation of the European Union (EU) Pavilion at FHC Shanghai 2025 exhibition (N3D31) in the Shanghai New International Expo Centre (SNIEC), from 12 to 14 November.

As part of its ‘Irresistible Europe, Countless Combinations’ campaign, the EU is promoting the excellence of fine European food and beverage products in China. The European Union Pavilion will offer visitors an unforgettable experience while introducing them to the safety, quality, authenticity and sustainability of a wide variety of European food and beverage products from the 27 Member States.

The agenda of events for the three days of the EU Pavilion at FHC Shanghai 2025 will be packed with product tastings, cooking shows and product workshops that will present the excellence of food and beverages from the EU.

Permanent tasting sessions will be offered at the pavilion each day, with EU products available for sampling, including:

• Olive oil
• Processed cereals and pasta
• Wines, spirits, and beers
• Dairy, in particular selected hard cheeses, baby milk powders
• Fresh and processed meat products, particularly pig meat and poultry meat
• Infant food
• Confectionery
• Fruit and vegetables

For further information, please contact at: Fhcshanghai_2025@agripromotion.eu

Do not miss the opportunity to visit the EU Pavilion!

Do not miss the opportunity to visit the EU Pavilion at FHC 2025!最先出現(xiàn)在FHC上海環(huán)球食品展。

We are pleased to announce that the European Union will be the Region of Honour at FHC Shanghai 2025. This prestigious recognition highlights the exceptional quality and diversity of European food and beverage products that will be showcased at this premier industry event.

Official Announcement

The European Union will proudly participate with a dedicated EU Pavilion (booth N3D31) at FHC Shanghai 2025, taking place from November 12-14, 2025, at the Shanghai New International Expo Centre (SNIEC).

As Region of Honour, the EU will present its ‘Irresistible Europe, Countless Combinations’ campaign, promoting the excellence of fine European food and beverage products in China. Visitors to the European Union Pavilion will enjoy an unforgettable experience while discovering the safety, quality, authenticity, and sustainability of a diverse array of European food and beverage products from all 27 Member States.

Exhibition Highlights

The EU Pavilion will feature over 220 premium products with special emphasis on:

Products protected as geographical indications (GIs) – the EU’s quality certification system that safeguards products unique to specific regions and their traditional production methods

Certified organic products demonstrating Europe’s commitment to sustainability

Attendees can look forward to engaging product-oriented sessions and spectacular live cooking demonstrations by renowned chefs like Fabio Falanga and Jonny Gu, who will showcase the versatility and excellence of European ingredients. We invite all FHC Shanghai 2025 participants to visit the EU Pavilion and experience the finest European culinary traditions as we celebrate the European Union as this year’s Region of Honour.

European Union Region of Honour for FHC Shanghai 2025最先出現(xiàn)在FHC上海環(huán)球食品展。

FHC Shanghai Global Food Show 2025, running from November 12 to 14, will welcome over 3,000 global exhibitors and 180,000 professional buyers across a 200,000-square-meter exhibition space. As a core gateway for imported ingredients to access the Chinese market, its Imported Ingredients Sector covers 12 key categories, including premium meat and seafood. Leveraging an industry database of over 1.2 million entries, the show facilitates precise business matchmaking.

Hassle-Free Entry: A Business Pass Backed by Favorable Policies

China offers 30-day visa-free entry to ordinary passport holders from 47 countries, including major ingredient-exporting nations such as Brazil, Argentina, and Australia. Exhibitors can access fast-track entry with official invitation letters, while Shanghai and other key entry points provide 24-hour visa-on-arrival services, removing all logistical barriers for global exhibitors.

Trend Decoding: New Market Dynamics Reflected by the Show

China’s imported ingredients market is characterized by “high-end transformation + scenario diversification”: Shanghai accounts for 18% of China’s total beef imports and maintains steady counter-trend growth; imports of Australian grain-fed beef have surged by 40%; and demand for home-based online procurement and Chinese cuisine-adapted ingredients has risen significantly. Through national pavilions, sourcing conferences, and other formats, FHC showcases these market trends and builds a bridge between supply and demand.

Unlock Exclusive Benefits as a Hosted Buyer at FHC 2025!

Save time and maximize opportunities with our curated Hosted Buyer Program! Enjoy pre-scheduled matchmaking meetings tailored to your sourcing needs—all with top-tier exhibitors.

• Efficiency: Achieve months of fieldwork in just 2–3 days!
• Exclusive Access: VIP lounge areas and premium networking events.
• Maximized ROI: Focus on high-value deals and partnerships.
• VIP Perks: Complimentary accommodation and daily transfers (for VIP delegations).

How to apply? Easy!

1. Download the DTSHoReCa app
2. Submit your application with your business card
3. Get confirmed
4. Pick up your VIP badge onsite
5. Enjoy your exclusive meetings

Gourmet Gateway: FHC’s Bridge Between Global Premium Ingredients and China’s Dynamic Market最先出現(xiàn)在FHC上海環(huán)球食品展。

FHC Shanghai Global Food Trade Show, Asia’s flagship international food trade fair, returns to the Shanghai New International Expo Centre (SNIEC) from November 12-14, 2025.

China’s Visa-Free Policy Smooths the Path for Global Dairy Trade

China’s recently expanded visa-waiver policy now facilitates entry for passport holders from over 50 countries. Significantly, citizens from more than 15 nations, including key markets like France, Germany, Italy, the Netherlands, and Spain, are granted a 15-day visa-free stay. This window is perfectly aligned with the exhibition schedule, enabling seamless travel planning for exhibitors and buyers from Europe and other major regions.

Consumer Upgrade and New Opportunities in China’s Dairy Sector

The Chinese dairy market is currently undergoing a profound transformation characterized by premiumization and consumer segmentation. With growing consumer focus on health, nutrition, and product origin, there is robust demand for high-value products such as specialty cheeses, organic dairy, A2 beta-casein milk, grass-fed butter, and functional dairy enriched with probiotics. FHC provides the ideal platform to showcase these premium products and connect with top-tier importers, distributors, and retail chains.

Unlock Exclusive Benefits as a Hosted Buyer at FHC 2025!

Save time and maximize opportunities with our curated Hosted Buyer Program! Enjoy pre-scheduled matchmaking meetings tailored to your sourcing needs—all with top-tier exhibitors.

• Efficiency: Achieve months of fieldwork in just 2–3 days!
• Exclusive Access: VIP lounge areas and premium networking events.
• Maximized ROI: Focus on high-value deals and partnerships.
• VIP Perks: Complimentary accommodation and daily transfers (for VIP delegations).

How to apply? Easy!

1. Download the DTSHoReCa app
2. Submit your application with your business card
3. Get confirmed
4. Pick up your VIP badge onsite
5. Enjoy your exclusive meetings!

Converging Global Dairy, Building a Healthier Future: FHC 2025 Dairy Sector Awaits Your Exploration最先出現(xiàn)在FHC上海環(huán)球食品展。

Visa-Free Policy Enhances Global Participation

China’s visa-free policy lets international visitors attend FHC2025 visa-free, a golden chance to connect face-to-face with global buyers. Covering 54 countries (including key European and Asian markets), it allows 15-day business stays. Exhibitors get fast-track entry with invitations, plus 24-hour visa-on-arrival at Shanghai and other major ports. It is worth noting that Russian citizens holding ordinary passports can enjoy visa-free business activities for 30 days, which is twice the 15-day standard of other countries.

Spanning 200,000 square meters, FHC Shanghai Global Food Trade Show 2025 (Nov 12-14, Shanghai New International Expo Center) will spotlight 15 key product categories. It is expected to attract over 3,000 enterprises and more than 180,000 professional buyers this year. More than 50 international pavilions have confirmed their participation in FHC 2025.

Global Cuisine, Flavors Unite in Shanghai

FHC 2025: Building an Efficient Bridge for the Food & Beverage Industry, Unleashing New Momentum and Possibilities for Global Trade as a ‘Super Connector’.

As of now, international pavilions from Italy, Japan, Singapore, South Korea, Spain, Turkey, Germany, Austria, Australia, the UK, Armenia, Thailand, Russia, the EU, South Africa, the USA, Switzerland, the Netherlands, and Ecuador have confirmed their participation in FHC 2025. They will showcase their premium products, providing abundant import options for China and the broader Asia-Pacific food and catering market.

Multiple efficient business matchmaking sessions facilitate precise buyer-supplier pairings, with continuous order intentions secured and on-site successes reported. International pavilions not only showcased the diverse appeal of the F&B industry, but also demonstrated FHC’s core value as a global trade bridge through tangible results—proving ‘effective participation delivers exceptional outcomes’.

15 Major Food & Beverage Categories

FHC Shanghai Global Food Trade Show covers 15 major exhibition sections, including meat, aquatic product, leisure food & beverage, dairy, sweets &chocolate, catering supply chain & raw material, condiments & oil, coffee &tea, bakery & light meal, food processing & packaging, prefabricated dishes & central kitchen, canned food & raw materials, machinery and equipment, hot pot ingredients and supplies, baby & child food products, food & medicine homology.  

The two potential fields of baby & child food products, food & medicine homology, which were included for the first time, provide professional buyers with forward-looking product selection opportunities.

HOSTED BUYER PROGRAM of FHC 2025

During the show, FHC Matchmaking (a tailored global F&B business event) and the Hosted Buyer Program drive value, linking high-potential partnerships. Selected participants access key suppliers, focusing time on high-yield opportunities.

1．Guaranteed High-Impact Meetings

Secure 50+ pre-vetted appointments with premium hotel procurement directors, chain restaurant central kitchen heads, and specialized meat importers.

2．Direct Access to Decision Makers

Engage F&B association leaders and hospitality group executives face-to-face, slashing negotiation cycles by 60%.

3．Actionable Market Intelligence

Gain critical insights into China’s $150 billion meat market dynamics and evolving import regulations.

4．VIP Privilege

Enjoy all VIP benefits including access to the VIP Lounge, welcome package and accommodation during the exhibition period (Only for VIP delegations).

Proven effective last time: 50+ targeted sessions for 136 elite buyers from Malaysia, South Korea, Kazakhstan, Russia, Brazil, including Pan Pacific Hotels Group, MRCA, Kazakhstan Restaurant Association, Ya Kun Kaya Toast, etc. With 90%+ satisfaction and success rates, it delivers tangible results.

Welcome to DTSHoReCa – Pocket Guide for FHC 2025

Welcome to DTSHoReCa, the ultimate pocket guide for exploring exhibitions, designed specifically for international visitors and exhibitors! 

This app specifically provides FHC2025 visitors and exhibitors with one-stop access to tickets & invitations, real-time exhibition information, and directly contact with leading exhibitors.

Download the DTSHoReCa App from the App Store and get everything you need at your fingertips.

FHC 2025: Pioneering Innovation, Driving Global Business最先出現(xiàn)在FHC上海環(huán)球食品展。

The FHC Shanghai Global Food Trade Show, Asia’s flagship international food trade fair, returns to the Shanghai New International Expo Centre (SNIEC) from November 12-14, 2025.

China’s expanded visa-free access for 54 nations and new food import regulations boost global trade. FHC2025 offers suppliers expedited 15-day visa-free entry and 24-hour visa-on-arrival at Shanghai ports. Accelerated market access for functional ingredients, plant-based proteins, and clean-label formulations creates major opportunities in China’s evolving market.

The dedicated food raw materials section at FHC 2025 will feature a comprehensive range, from basic cereals and oils to innovative functional food ingredients and plant-based raw materials. Over 3000 exhibitors will present their latest R&D products, highlighting advancements in the field. Concurrently, industry experts will lead seminars on food ingredient development trends, discussing critical topics like ingredient innovation and food safety to provide new insights for the sector.

Hosted Buyer Program: Precision-Matched Access to China’s USD 100B Ingredient Procurement

For professional buyers, the Hosted Buyer Program of FHC 2025 is extremely attractive. This program aims to provide a full range of services for buyers and help them carry out procurement activities efficiently. First, buyers will receive exclusive personalized itinerary arrangements, and high – quality suppliers will be accurately matched according to their procurement needs, saving a lot of screening time. At the exhibition site, there is a special business negotiation area, providing a private and comfortable communication environment for buyers and suppliers. The exhibition organizer will also provide a series of value-added services for buyers, such as providing market research data to help buyers better understand industry trends and market trends, so as to make more informed procurement decisions.

Reserve your booth now to harness China’s ingredient innovation wave!

FHC 2025: Where Ingredient Innovation Meets Global Opportunity最先出現(xiàn)在FHC上海環(huán)球食品展。